Analytics (GA4)last 30dⓘ⚠ The “0” is a tracking gap, not zero sales: 85 form submits + 225 chat opens + 12 real WooCommerce orders (₪2,820) all go uncounted — the “purchase” key event is defined but never fires (no e-commerce events reach GA4).
1,117sessions
824users
0conversions
₪0revenue
34.6%engagement
Search Consolelast 28d
5clicks
145impressions
#15.1avg position
Business Profilelast 30d · 5.0★
73calls
98direction req
383map impressions
Merchant Centerfeed status
950products
0active Shopping
925free listings
SUSPENDEDstatus
Site Speed (PageSpeed lab)mobile / desktop
48 / 42performance
14.9smobile LCP
0.11 / 0.06CLS m/d
2.85sdesktop TBT
3 · Paid Platform Audits
Meta Adsact_288871141
$2,54590d spend
5.63frequency
40.7Kreach
1real purchase
No pixel — no retargeting / lookalikes / true ROAS
Objective↔outcome mismatch — OUTCOME_LEADS but result is WhatsApp chats (161)
Audience burnout — freq 5.63, CPM +40–50% in May
No catalog / DPA / Advantage+ Shopping
Zero custom audiences; locale↔language inverted (RU/HE)
Bright spots: 65+ women best CPA; IG Reels cheapest CPM, underfunded
Budget too low (30₪) — ran 14/30 days, stuck in learning
26.9% IS lost to rank; wrong bidding (Max Conv, not Value)
Geo PRESENCE_OR_INTEREST — 94% spend on non-local users
22 LOW assets; no Search campaign; only 1 PMax
4 · Risks
One root cause underlies most of these: a single website-policy gap (return/refund, contact, terms, HTTPS-checkout) suspended Merchant Center (₪0 Shopping), is the live compliance violation, and drags Google Ads quality — fix it once for multiple payoffs. And the WooCommerce store is the data hub: the same plugin gaps that starve Merchant (0% GTIN/brand/category) leave Meta with no pixel/catalog. Foundation first.
❌ לא תקין
Merchant Center מושעה — ₪0 מ-950 מוצרים
All 950 products earn nothing on Shopping & Display right now — direct daily revenue loss. Root cause = the website-policy gap (return/contact/terms/HTTPS-checkout): the SAME fix that lifts the suspension also clears the consent/privacy/accessibility risks below. And even after reinstatement, feed quality blocks performance — 0% GTIN/brand/Google-category, plus 540 products (57%) facing image-resolution enforcement.
❌ לא תקין
Google Ads מפסיד כסף — ROAS 0.56x
Lifetime 1,625₪ spent → only 916₪ tracked revenue. Currently losing ~0.44₪ for every 1₪ spent.
❌ לא תקין
הפרת חוק בכל כניסה לאתר — פיקסלים ללא הסכמה (מאומת)
CONFIRMED on the live site: no consent banner, Consent Mode v2 absent, analytics_storage + ad_storage hardcoded “granted”, PixelYourSite consent integration explicitly disabled → GA4 + Google Ads fire pre-consent. Amendment 13 + GDPR (Google €150M, Meta €60M).
❌ לא תקין
0 המרות נמדדות — המרות אמיתיות נזרקות (מאומת)
GA4 records 0 conversions across 1,117 sessions (incl. 120 Paid Search + 81 Paid Social) — yet conversions ARE happening and discarded: 85 form submissions (150 started), 225 Bitrix24 chat opens, and 12 real WooCommerce orders (₪2,820). The “purchase” key event is defined but NEVER fires — no e-commerce events reach GA4. A wiring job, not a rebuild. Until fixed, Smart Bidding on Google & Meta is blind.
⚠ אזהרה
אין מדיניות פרטיות תקנית (תיקון 13)
No named DPO, no processor list, no retention periods, no cross-border-transfer disclosure.
⚠ אזהרה
אין הצהרת נגישות (תקנה 35)
An overlay accessibility widget alone does NOT satisfy Israeli law → exposure to the common, costly IL accessibility lawsuits.
⚠ אזהרה
תוכן דף הבית ברמת ספאם — E-E-A-T 1/5
Identical promotional text repeated 50+ times on the homepage; thin-content risk 5/5. Google's spam classifier will likely suppress it. (confirmed live)
⚠ אזהרה
SEO שבור טכנית
No H1 on the homepage, 87% of images without alt text, 0 internal links, no hreflang he-IL — despite 1,110 indexed pages. The homepage sends Google no crawl signals. (confirmed live)
⚠ אזהרה
זיהום SERP מותגי (ORM)
11 negative results surface under brand queries (“scam” / “complaints”). Caveat: several belong to similarly-named competitor brands, but Google shows them under the same brand search.
❌ לא תקין
מובייל איטי קריטית — LCP 14.9 שניות
Real PageSpeed lab (2026-06-03): mobile Performance 48, LCP 14.9s, TTI 22.5s; desktop 42 with TBT 2.85s (heavy blocking JS). ~60–70% of IL traffic is mobile → paid spend burned before the page renders. (CLS is actually fine — mobile 0.11, desktop 0.06; the earlier “1.04” was wrong-domain.)
Fix site policies (return/refund, contact, terms, HTTPS-checkout) — unblocks the Merchant suspension + compliance. requires approval + WP backup first
Reinstate Merchant Center → products live again in Google Shopping + the PMax campaign — request review only after #1 + feed config are complete.
Merchant feed config — GTIN / brand / Google category / condition; upscale the 540 low-res images.
Wire conversion tracking end-to-end — set GA4/Woo purchase as primary; mark form-submit + chat as key events; demote phone calls; then switch Ads to Max Conversion Value + geo presence-only.
Call tracking & attribution — tag every inbound call by source (organic / campaign / specific ad & keyword) via dynamic number insertion. Today 0 calls are attributed.
Cut irrelevant inbound calls — add negatives + clarify ad copy & GBP category/attributes so off-target calls (fishing gear, buying live animals/fish) stop wasting time.
Stand up full reporting — complete campaign, analytics (GA4) & e-commerce reports (none exist today) — once tracking is live.
Meta restructure — fix objective, frequency cap, expand geo, consolidate RU/HE, fund Reels.
Leverage Google reviews — respond to all GBP reviews and embed the 5.0★/28 reviews on-site (widget + review schema). Strongest trust asset, currently unanswered & not displayed.
GTM — get the live container PQ8H9DZ8, or build+swap PFMN9HX7 (authorized; not yet executed).
Generated 2026-06-03 · Campaigner · live Meta Graph v21 · Google Ads API v20 · Content API v2.1 · read-only · confidential